Keynotes and Workshops
Keynotes and workshops on audience development, AI as a creative partner, and concept development – tailored for cultural organizations and creative teams.
Built on 25 years of experience in the culture and media industry, bridging creative vision and commercial execution. Practical perspectives, methods, and tools you can apply immediately.
Three keynotes for distinct needs:
Packed House — The Road to Sold Out
For organizations creating great content, but struggling to stand out, get chosen, and fill venues.
Filling venues isn't about spending more money on marketing. It's about framing your story in a way that resonates – getting chosen above the noise.
«Packed House» is a keynote and workshop on audience development for cultural creators. Developed at the intersection of art and audience — not in a management consultancy. Concrete tools and real-world examples usable from day one.
Read more at: stinnbrakke.no
Key Takeaways:
- The REAL framework – a practical tool to test and sharpen external messaging
- Concrete case studies from Nordic and international culture landscape
- Battle-tested strategies for building a loyal audience
Artificial Creativity — AI as a Creative Partner
For teams and leaders who want to use AI to elevate creative quality – not just save time.
Most AI courses focus on efficiency. This keynote focuses on quality and creative vision. True creativity isn't about generating a thousand random ideas in seconds; it's about spotting the one great idea and refining it.
Magnus shows how to use AI as a bold sparring partner in ideation, visual pre-visualization, and concept testing – without losing your authentic voice or artistic identity.
Key Takeaways:
- How to direct AI tools with aesthetic precision
- Methods to challenge creative blind spots in the ideation phase
- Strategies to keep the human signature front and center
- A practical guide to the most useful AI tools today
Conceptualization — From Idea to Scalable Concept
For creators, developers, and producers sitting on a great idea but needing to clarify what it actually is.
Most projects don't fail because the idea is bad, but because no one managed to explain it clearly.
Concept development is as much about focusing the idea as communicating it. We often become blind to our own visions and need to zoom out to identify the core – what to keep and what to strip away. A practical exercise in abstraction and concretization, applicable to entertainment and digital products alike.
Key Takeaways:
- Methods to eliminate noise and isolate the core value of an idea
- Techniques to switch smoothly between abstract vision and concrete execution
- Exercises for pitching and communicating ideas compellingly
Duration: 45–90 minutes.
All keynotes can be expanded into full-day workshops.
Keynotes combine analysis, real examples, and concrete exercises, tailored to audience level and industry. Everything is built on methods tested in practice – not theory for theory's sake.
Pricing tailored to event and scope.
Book a Keynote
Send your date and event details – I'll get back to you within the day.